Aspire Family Dentistry is a logo redesign project focused on creating a modern, welcoming identity while preserving the personal meaning behind the original design. The goal was to refine the typography and iconography to create a cohesive, recognizable brand that reflects thepractice's commitment to
family-centered dental care.
family-centered dental care.
The Original Design
The original logo featured a tooth and a butterfly, with the butterfly holding special significance as a tribute to the client's late grandmother. While the design carried meaningful symbolism, it also had room for improvement in visual balance, readability, and versatility, while keeping the client's original vision intact.
The original logo featured a tooth and a butterfly, with the butterfly holding special significance as a tribute to the client's late grandmother. While the design carried meaningful symbolism, it also had room for improvement in visual balance, readability, and versatility, while keeping the client's original vision intact.
The original logo featured a tooth and butterfly, with the butterfly holding special significance as a tribute to the client's late grandmother. While the design carried meaningful symbolism, there was an opportunity to improve its visual balance, readability, and versatility while keeping the client's original vision intact.
Final Redesign
The final redesign combines a simplified tooth-and-butterfly symbol with clean, contemporary typography. The soft blue color palette reinforces a welcoming atmosphere, while the updated logo provides greater flexibility across different sizes and applications.
The final redesign combines a simplified tooth-and-butterfly symbol with clean, contemporary typography. The soft blue color palette reinforces a welcoming atmosphere, while the updated logo provides greater flexibility across different sizes and applications.
